Skip to main content

The ‘fear of missing out’? How to use FOMO in Social Media Marketing?

How many of us know about FOMO marketing? Let us share with you 6 worthy insights about FOMO and how they can excite your customers to make reactive purchases.

1. FOMO stands for ‘fear of missing out’. Missing out of what? It is a perception that other people have better things, more fun or better experience than you. Hence, create a feeling that you also want what other people are having now.

2. FOMO marketing creates a sense of urgency and scarcity. How? You can impart fear to your target audience to market your products and services. Let them feel, they are going to lose an amazing opportunity if they don’t take it now. For example, be the first 50 customers to get a special free gift. 

3. Set a time limit. Perhaps you should shout ‘Deals of the day!’ Your customers know that they only got 24 hours to get that big discount. Even open orders for food and beverages in limited time intrigue impulsive purchases. 

4. Share reviews and testimonials.  Happy customers’ reviews on your products will attract other customers wanting to buy and use your product. Great testimonials show that your existing customers enjoy your products and services. It gives additional score on your product values. FOMO marketing surely helps to boost sales.

5. Show countdown timer to show visitors they’re running out of time. Real time numbers would create FOMO in your audience. Example, 01:02:45 to countdown triggers customers to buy within the duration of 1 hour 2 minutes and 45 seconds before the deal ends. 

6. Create competition. You can share your product availability like what we see in hotel booking, ‘We have 3 rooms left’. It makes you to book faster, because you are afraid of fully booked scenario. With that and competitive price, it plants some frenzies in customers mind to get it immediately, or you’re going to miss it. 

Well, now you know about FOMO marketing, let’s apply in your marketing strategies today in multiple channels of your social media platforms. Remember, attract and engage your followers, convert them into customers and boost your sales!

#fomomarketing #fomo


other article
https://azihascribblings.blogspot.com/2021/04/coffee-me-and-to-all-coffee-drinkers.html


note : freelancewriter, ghostwriter malaysia, ghostwriting, servismenulis, penulisupahan, articlewriter, penulisartikel, terjemahan, translator, penterjemah

Labels:

Comments

Post a Comment

Popular Posts

The Role of Writing in Cultivating Emotional Intelligence and Empathy

As we go through life and deal with all sorts of emotions, writing can be a really helpful way to pause and reflect. Putting things down on paper helps us make sense of how we’re feeling. That’s why in psychology, they always advise to engage in regular journaling or reflective writing, as it can help us process emotions, gain clarity, and develop a greater understanding of our thoughts and behaviours and invites individuals to explore their feelings without judgment. Journaling can serve as a personal outlet, allowing someone to vent about a tough day and process their emotions. Writing is more than just a way to express thoughts or share ideas. Whether it’s journaling, blogging, or even crafting a social media post, writing allows us to connect with ourselves and others on a deeper level. Writing is a great way to understand and manage on our feelings and share them, making it easier for us to express ourselves and connect with others. Blogging creates a sense of community, where wri...
Post a Comment
Read more

Nagomi Art : Hope and Healing

 I decided to try a Nagomi Art session just out of curiosity. Honestly, I’m not great with art, drawing, or even picking colours. But since I had some free time and the workshop was free, I thought, why not? After the class, I got curious and started digging into its history. Here's what I found: Norikatsu Hosoya, the founder of Nagomi Art, was inspired by a deeply personal experience involving a close friend who was seriously ill. During his friend's hospitalization, Hosoya created a pastel artwork of cherry blossoms to lift his friend’s spirits. He accompanied the gift with an invitation to see real cherry blossoms together once his friend recovered.  The gesture of hope and healing left a profound impact when they eventually fulfilled this promise. This episode opened Hosoya's eyes to the potential of art as a tool for emotional healing and a source of optimism, which later became a cornerstone of the philosophy behind Nagomi Art. 7 Facts about Nagomi Art 1. Origins: N...
Post a Comment
Read more

Can Non-Office Workers Burn Out Too?

 When we hear the word burnout, most of us picture someone in a corporate job, stuck in traffic every morning, glued to a screen all day, drowning in emails, meetings and work desk from 9 to 5. Sounds familiar, right? But here’s the thing. Burnout doesn’t care whether you’re in a fancy office or out in the field. In fact, people who don’t work in traditional office settings often face a different kind of pressure such as physical strain, unpredictable hours, emotional labour, or unstable income, and that can burn you out just as fast, if not faster. So let’s talk about other fields of work burnout, the kind that hits NGO field workers, delivery riders, retail staff, event crews, and freelancers. Because their stories relatable too. 1. NGO Field Officer  Lina has been working with a local humanitarian NGO for the past three years. Her role mainly involves community outreach in rural and underserved areas, Orang Asli villages, flood-affected zones, and low-income flats around Kl...
Post a Comment
Read more