What makes people connect with a brand? When marketing focused too much on products, it lost its sense of genuineness. The ability to respond to people’s values creates empathy. Marketing that listens, understands, and responds transcends big budgets and truly touches customers’ emotions. Marketing isn’t just about selling anymore. Product pitch is boring. Ask what customers and communities are really struggling with. That sparks real conversation. It is no longer broadcasting but listening, creating honest engagement and long-term relationships. That’s what being authentic is all about. Customers want businesses and services that not only focus on profit but also care about people. Social purposes are now trending alongside increasing environmental sustainability, that makes businesses more relatable and making real human connections. This is where marketing and customer experience intersect. Customers today have a greater tendency to support businesses that stand for something real, ...
I recently went to Breakout at NU Sentral and played “The War for Rembrandt” with two friends. The game is recommended for beginners and has a 65% success rate. From the start, we purposely chose an easier game because we wanted a higher chance of winning, especially since the tickets weren’t cheap. Even the staff suggested we pick a simpler room. Before the game began, we were given a short briefing on the dos and don'ts. Only one person was allowed to bring a phone into the room, as we needed to download their app beforehand for in-game hints and assistance. All our belongings were stored in a provided locker. The game lasted about 50 minutes. Our first impression upon entering the first room was “wow”. It really felt like stepping into a different world. It was definitely a mental challenge. We asked for hints twice, yet still we didn’t make it through the final room in time. We really enjoyed it although we failed. Haha! Breakout is a themed real-life escape room venue located...